This post is to start to help you generate some ideas for your marketing strategy. Here are 7 key components to a successful Marketing Strategy.
Physical - Exposing your clients and potential clients to anything regarding your business in the physical form. Some examples are, traditional mail, magazines, seminars, workshops, Live demos, books, postcards etc.
Promotion -Capitalize on the special day in Your Clients life , Yours or the world. Examples are Holidays, Birthdays(Clients or Yours) Anniversaries etc. Promotions also include loyalty programs, collaborations with other companies , contest , and Vanity baiting( where you name a product or service after someone famous or a customer).
Website- More is usually not better when creating your website. The less you do the easier it will be for your client to find your your product. To keep it simple a website should have 5 main pages . Home,About, Blog, Store and contact Us.
Email/Push-mail – Email is one of the best ways to stay in front your clients. Whatever you have going on in your business you can let your client know through email. Push- mail just like email is something you use to keep clients up to date but the only difference is that you push your information to the cellphone so that your clients gets notified every time you up date.
Visual/Audio- What does your business look like in audio, pictures, and video? In order to use this successfully you have to use mediums like interviews, Press releases , phone calls, Sykpe calls, photography just to name a few.
Social Media- Fact social media can help you generate more revenue. Here is another fact social medial for some businesses are a huge time waster . Although those two statements are vague I would say to get the most out of social media you should be looking to build relationships . You do that by answering questions about your business and industry. Also part of the relationship process is being real and transparent as much as possible in other words stop fake tweeting and shouting about your business. Start helping as much as you can. There are many social media sites so which ones should you be fostering your relationship on? G+, Twitter, FB, Pintrest, and Tumblr.
Paid- Paid is tricky because you can easily get caught up in the bright lights of ad campaigns so I would use this a rule of thumb.Test Tweak Test Tweak Test Tweak. No one can really tell whether an ad campaign will work or not so you have to test and tweak what does not work. Places to spend your ad dollars FB ads, Google adwords, TV, Billboards , sponsorships
How would you develop your marketing strategy using these 7 keys?